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Google To The Rescue 
By: Jordan McCollum 2007-05-01 Theres definitely a reason why Google Transit is still in Google Labs. In March, one blogger at SXSW, Adam Darowski, got directions back to his hotel that told him to cross an eight-lane highway. Actually, looking at the map, he had to cross two highways. They recommended that he cross at their intersection. The straightest distance between two points, and all.
Not only is Google Transit working to resolve this software shortcoming, but theyre trying to help Adam get over those highways. Yes, from the people who brought you acetaminophen relief for Google Adwords headaches, this time for your transit woes, its Superman! Or, at least his cape. Joe Hughes at Google Transit sent him a humorous and apologetic letter as well as a Superman cape"because, obviously, that would have been the only way Adam could have followed their directions. Via Search Engine Guides Jennifer Laycock, who makes the excellent point that a good sense of humor can really help your online reputation management. Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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