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Google Video Getting Personal 
By: Jordan McCollum 2007-04-30 In light of cases of Google losing personal data, reassurances from Matt Cutts, and even extremely well-targeted Adsense ads (ie they were relevant to the searchers interests... ...but not the website he was viewing at the time) this week, I was really surprised to see this as I logged in to Google Video (yes, I still use Google Video): 
Thats pretty personal. I have only searched for terms containing BYU (my alma mater) a handful of times (okay, six) according to my Google Web History, and none within the last month. Despite the fact that it says at the top of the page Your web history is limited to searches, Google Web History not only tracks what Google searches youve performed while signed in, it also tracks which results you click on"and, apparently, everything else on those pages. Ive clicked through a total of 28 different sites that mention BYU. (And 135 different searches or sites that mention SEO, which doesnt seem quite high enough.) The Pinewood Derby one is just a little weird. After such accurate results on the others, its a little surprising to see a clip of something Ive never seen, never participated in, never been interested in. Google Web History indicates that Ive never searched for it and have only viewed one website containing the term in the last eight months. Its pretty interesting to see personalized data in action"and a the same time, see such a clear miss. Comments Tag: Google, privacy Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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