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PayPal Buttons To Appear On Yahoo Sponsored Search 
By: Andy Beal 2007-04-18 Having watched Google Checkout add lots of little blue shopping cart symbols to AdWords listings, PayPal obviously decided that was a great idea, and tapped Yahoo to help them out. Yahoos so excited with their partnership that theyve announced it twice. And why not? Its a win for both Yahoo and PayPal. PayPal gets a channel to display merchants that offer PayPal payment options - which will no doubt help increase awareness of PayPal and hence consumer use. Yahoo, meanwhile, will likely see a slight increase in click-thrus to its sponsores search listings. Im a fan of PayPal - as it allows me to maker a purchase without having to go get my credit card - and Im sure other fans will favor merchant listings that offer PayPal. Comments Tag: Yahoo!, PayPal, Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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