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Google Says Trust Us... 
By: Andy Beal 2007-04-17 Google CEO, Eric Schmidt, is working hard to convince traditional broadcasters that they are not a threat, but merely there to help grow their business. Google is a new phenomena. It does not replace radio and television, Google Chief Executive Eric Schmidt told delegates at the National Association of Broadcasters annual conference."Schmidt assures TV and Radio that they are simply helping to bring efficiency, measurability, targetability, to their advertising channels. The tools that Google are developing are simply better tools than the previous generation of technology.OK, Ill buy it, for now. Theres no doubt that Google has the experience, brainpower and technology to add efficiency to TV and Radio advertising. That said, if I were in TV or Radio advertising, Id check to make sure my watch was still on my wrist, after shaking Googles hand. Its not so much that theyll likely get screwed by Google, but the search engine has a habit of saying one thing and doing another. Case in point, they say theyre not competing with PayPal, but every one else sure thinks they are. They say theyre not competing with search marketers, yet their are many stories of Google cutting deals behind their back, and now theybe just bought an SEM firm! The question mainstream media should ask is this. Why wouldnt Google want to dominate your industry? If theres money to be made, theyll simply claim they offering what their users want. Im not trying to make Google out to be an evil tyrant. Im simply stating that you should remain guarded when dealing with Google. Sure you need them, but theyve shown that they only need you, until theyve learnt enough to go it alone. Keep you guard up! Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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