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Google Offers Free 411 Service

By: Andy Beal
2007-04-09

We already suspected Google might enter the 411 arena, when they were granted a voice recognition patent last year. With Microsofts recent acquisition of Tellme, it seemed even more likely that Google would one day launch a mobile voice search service.

That day is now here, with Google launching Google Voice Local Search.

    "As part of our ongoing effort to make the worlds information universally accessible, were testing a free service called Google Voice Local Search. Using this service, you get fast access to the same local information youd find on Google Maps. But you dont need a computer, you dont need an Internet connection, and you dont even need to use your cell-phone keypad. Its voice-activated, and you can access it from any phone (mobile or landline), in any location, at any time."


To use the service simply dial 1-800-GOOG-411 (1-800-466-4411) from any phone.

According to Google, the new service lets you:

  • search for a local business by name or category. You can say Giovannis Pizzeria or just pizza.

  • get connected to the business, free of charge.

  • get the details by SMS if youre using a mobile phone. Just say text message.


The service is free, but Google warns that, as part of Google Labs, the service may be erratic.

R.I.P. paid 411 services.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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