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AdWords Display Changes

By: Andy Beal
2007-04-06

Many eagle-eyed readers have spotted Googles testing of a new background color for AdWords shown above the main results, over the past few days.

Google has now made the official announcement which includes a couple of changes.

    "First, we thought it was time for a new look: after months of testing, we decided to switch the background color of the top ads from blue to yellow. Second, weve modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertisers site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible."

Interesting that you now need to click on the actual URL, and not just any shaded AdWords area. You dont fix anything that isnt broken, which suggest perhaps too many people were accidentally clicking on that top AdWords spot.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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