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The Future Of SEM 
By: Jordan McCollum 2007-03-30 It seems like every tradeshow, expo and seminar has to have at least one session on the future of its industry. Generally, the predictions are . . . general. The industry will grow beyond our wildest imaginations, something completely different will come along, things we have no control over will change everything, etc. But what if we made more concrete predictions for the future of our industry? Thats what Manoj Jasra of Web Analytics World has done. In his post, Future of SEM: What WILL and WILL NOT Matter, he outlines five things that will no longer matter and five things that will matter in the future. His list of things that wont matter in the future starts off pretty predictably: meta tags, page size, javascripting, location of content. But #5 is a bit unexpected: I agree (in fact, Ive been saying that for a long time). Some of his list of things that will matter in the future plays pretty predictably as well, but its worth a read (especially for the unpredictable ones). What factors do you think will matter in the future? (Feel free to share here, but be sure to comment on Manojs post.) Comments Tag: SEM Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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