iEntry 10th Anniversary
RSS
Contact
 |
|
Search Marketing Advice... 
By: Solomon Rothman 2007-03-23 ...You Need to Be a Content Producer (Of Some Sort). Authoring a blog and producing content is not just the flavor of the week. As the internet matures more and more people and companies are authoring extensive volumes of information and putting it online for free. All this great information is creating a powerful link and information structure. Google (and the other search engines) favor content producers increasingly each day. If you don't start producing content relatively soon, there is a good chance your business will become almost completely marginalized until new algorithms start favoring something else (but don't expect this for long time). I can honestly say that right now almost any company with only a brochure site, needs to either start producing content, pay someone else to produce content for them, or give up any chance at competitive rankings. If you're lucky you might be able to do well using some grey hat link buying techniques and link ninjaing, but for how long? How long will that work when thousands of companies are racing to put better more attractive content then you are, for free. All the knowledge and info online is becoming commoditized. Web 2.0 brought user- generated content, so content production is flourishing, but it's slow to move over to the non-tech industries. Any individual or business that gets started producing content now will be much better off then if they wait until they're marginalized and it becomes harder. With a new blog every second, the time to start is now. There are some exceptions, like if they had some potential to go completely viral (maybe a tool or reference of some sort), but the reality is the space on the web reserved for the brochure site / cookie cutter shopping cart is dying. Tag: Search Marketing, Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Solomon Rothman is the CIO for Social Media Systems; an online marketing company that helps its client succeed by providing web development bundled with search marketing. He authors numerous blogs including 3net Search Engine Marketing Blog and loves the ongoing challenges of the online marketing world. Besides technology, Solomon's other passions including filmmaking & screenwriting. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
