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Google Didn't Pay For Their Traffic 
By: Andrew Goodman 2007-03-23 Sometimes the random type exchanges about our industry can really spin your head. I was in a meeting today and it came time to extol the virtues of TripAdvisor. They took off in part because of the high level of long-tail, organic traffic. "They didn't have to pay for a lot of their traffic," was my point. Observed an observer: "No. And of course Google didn't pay for their traffic, either." Literally taken, as the story of Google (great word of mouth, strong organic growth), that account is 100% true. But hearing it now sounds weird. Google didn't pay for their traffic? They are traffic, baby. And if you're very lucky, they're the place you're getting your traffic that you don't pay for from. Preposition-fest adjourned. Comments Tag: Google, Traffic Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis. |
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