Lenovo Dumping Google for Microsoft s Windows Live Search

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Lenovo Dumping Google For Microsoft's Windows Live Search

By: Andy Beal
2007-03-14

Microsoft's Windows Live toolbar just received a new lease of life with news that computer manufacturer Lenovo will pre-install it on all new desktops and notebooks.

The agreement will set Microsoft's Live.com customisable news, information and search engine site as the default homepage for Lenovo PC users, and add a Windows toolbar inside the PC's Internet Explorer browserThe settings are not cast in stone, as users can change them, but the majority of people are expected to stick with the default settings.Lenovo had previously used Google for their pre-installed toolbar of choice, so this is a small victory for MSFT and a mere frustration - like a mosquito bite that annoys for a bit, but then you forget about it - for GOOG.

I'm sure that Microsoft offered better terms to Lenovo than Google did, but did Lenovo forget the "sexy" factor? While Windows Live will be fine for the normal corporate types, who by Lenovo's Thinkpad, the Chinese computer manufacturer had expressed desires to reach more consumers. A 25-year old looking for a new laptop is more likely to feel the attraction of Google installed products than Microsoft. No, wait, scrap that, they'll probably just by a Mac.

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Tag: Google, Lenovo, Microsoft

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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