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A Good Search Marketing Provider?

By: Christine Parfitt
2007-03-13

What Makes A Good Search Marketing Provider? A good search marketing provider will...

1. Have the required mix of skills including literacy, numeracy, creativity and web development know-how

2. Partner with you, communicate regularly and share knowledge freely

3. Demystify the jargon

4. Focus on results not individual stats

5. Keep working at improving the results

6. Keep up to date with latest trends

7. Set realistic expectations

8. Provide good reporting

9. Demonstrate credibility eg adwords qualified, sempo organisation member

10. Have experience and a good reputation

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About the Author:
Christine Parfitt is a search marketing strategist and the founder of Semfire, a search marketing company based in Australia. She specialises in paid search and shares news and best practices at Semfire Search Engine Marketing Blog.


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