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Black Hat SEO 
By: Dan Morrill 2007-03-09 Search Engine Optimization is the game in town, and black hat SEO's are all about getting your site banned from the only search engine game in town, Google. 03/09/2007 - Update - Right after writing this, I found a web site that has a lot more Black Hat SEO stuff, and is named Black Hat SEO as well. It can be found at http://www.blackhatseo.com/ . A lot of what this site says, I say in this article, but it has a lot more indepth material. There are a number of sneaky ways that black hat SEO's try to get your web site ranked better, but Google, Yahoo and MSN are on to these techniques. I would not recommend you follow any of the examples below. ALT Tag Stuffing A Normal Alt Tag image src=file.jpg alt="nice picture" A Stuffed Alt Tag image src=file.jpg alt="SPAMMY words that you use to increase the keyword or word count on your page without anyone really realizing that you did anything like this and that has nothing to do with your web site like mesothelioma and lawyer because those are both high cost words in Google Adsense" The stuffed alt tag is invisible to users, but visible to search engines. When they build out the index of words found on your web site, those stuffed tags get added to your word count as something relevant to your web site. Google will Drop your site from the index for doing this. I modified the image src so that it will show up in this entry. Meta Tag Stuffing Much like ALT Tag stuffing, meta tag stuffing follows the same concepts, shove as many words in there that you think will rate high in the Google or other search engine index (usually based on data from Google Adwords). Normal Meta Tag Meta name="description" content="something relevant about this web site" Stuffed Meta Tag Meta name="description" content="more spammy content stuffed with high value words like asbestos lawyer, mesothelioma, lawyer, and others" Meta keywords are also stuffed in the same context as the content meta tags. Any meta tag can be stuffed, just depends on how much the black hat SEO wants to cut and paste or type. Google will ban your web site from their index if you do this. Title Pages They are also great to have a lot of massively non relevant words in the title as well. Although this is usually not as heavily abused as people will see this wrapping around the top of their web browser. Hidden Input Using words the same color as the background of the web site Script type text followed by words Form elements like "input=hidden" followed by words NoScript followed by words These inputs are generally much like Tag Stuffing, and Google will ban your web site if you try to use these techniques. While many people want to get their sites ranked higher in the search indexes, some times the methods used have a negative ramification more than a positive one. If you are thinking about hiring an SEO company, make sure that they follow good SEO practices rather than bad ones. People pay a lot of money to get their sites ranked higher, no sense in wasting it on a group of folks that will get your web site banned. Comments Tag: Black Hat SEO, Meta Tag, Title Pages, Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Dan Morrill has been in the information security field for 18 years, both civilian and military, and is currently working on his Doctor of Management. Dan shares his insights on the important security issues of today through his blog, Managing Intellectual Property & IT Security, and is an active participant in the ITtoolbox blogging community. |
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