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Google Algorithm Update / Refresh

By: Aaron Wall
2007-02-22

Not sure if it is correct to call it an algorithm update, but a number of keywords I watch have seen large authority sites get demoted in favor of smaller niche players with spammy keyword rich backlink profiles.

I am seeing things like spammy new(ish) lead generation sites outranking fortune 500s and long standing industry association sites.

This is probably about the first update in a year that I have seen Google do anything major that bucks the trend of placing more and more emphasis on legitimate authoritative domains, although things are still shifting around quite a bit and will probably head back the other direction soon.

What are you seeing?

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.


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