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Sustain Traffic While Search Engines Update

By: Manoj Jasra
2007-02-20

Whether it's data refreshes, index updates, supplemental result cleanup or major algorithm changes...

...your website can experience traffic plunges while Search Engines update their frameworks

During this time it is important to sustain your traffic in order to keep your business going. The following is a list of strategies in order to help you sustain traffic while search engines undergo updates:
  • Multi-phrase PPC campaign with Yahoo, Google, MSN or Miva

  • Advertise at Business.com, LinkedIn or popular Industry related bloggers' sites (ProBlogger, Marketing Pilgrim)

  • Yahoo's Paid Inclusion

  • Write compelling content and leverage Social Bookmarking with Digg, Delicious, Reddit, Netscape, Furl, My Yahoo, News Vine, Stumble Upon, or Dzone

  • If you're a blogger, leave useful comments at popular blogs or Forums

  • Create a Squidoo Page

  • Generate Press releases at PRWeb and PRLeap

  • Create your own Yahoo Pipe

  • Email Campaigns
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors
Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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