Google s PageRank Developed Completely Randomly

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Google's PageRank Developed "Completely Randomly"

By: Andy Beal
2007-02-20

Google's Larry Page finally helps marketers realize that it's pretty futile to try and figure out the components of PageRank, when the inventor didn't exactly have a plan when he created it.

CNN reports from Page's visit with the American Association for the Advancement of Science:

As a computer science graduate student 11 years ago at Stanford University, Page said he came up the with idea of "page rank" - weighing the relative importance of hyperlinks to improve the relevancy of Web searches - completely randomly.Of course, he's not actually saying that PageRank wasn't given much thought, he's actually trying to encourage other scientists to think more like entrepreneurs and look for ways to solve the world's problems.

One of Page's suggestions, some boffin needs to come up with a way to let computers drive cars.

Noting how 40,000 people die annually in U.S. auto accidents, Page proposed giving computers control over cars. While many people fear the loss of control, he said, "I am pretty sure if computers guided cars, a lot fewer people would die."Just so long as they don't follow Google maps, otherwise commute times might get a whole lot longer!

Hat-tip.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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