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ChannelAdvisor Launches Search Solution

By: Andy Beal
2007-02-07

If you're involved in anyway with eBay (or other auction sites), you're likely very familiar with ChannelAdvisor. They're arguably the leaders in helping ecommerce companies sell their products via shopping channels and auction sites.

A couple of years ago, ChannelAdvisor acquired a search marketing company, and ever since theyve been slowly integrating paid search management into their product offering. This week sees the launch of their SearchAdvisor solution, a one-stop shop for managing ads on Google, Yahoo, MSN and Ask.
    By integrating Google, Yahoo!, MSN and ASK.com into a single user interface, SearchAdvisor provides eTailers the ability to scale their paid search efforts without adding costly resources or sacrificing ROI targets. SearchAdvisor takes it one step further by allowing eTailers to manage keywords on a product or sales margin basis, allowing you to know which keywords drive the most profitand which keywords fail to drive a profit.
Whats also interesting is that SearchAdvisor can manage your PPC campaigns based upon your inventory level.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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