Local Search SEO from 20 Experts

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Local Search SEO From 20 Experts

By: Michael Jensen
2007-02-06

Michael Gray, AKA Gray Wolf, has started a series called Local Search Tips, Tricks & Secrets where he is interviewing 20 SEO experts about local search.

He has already done four of them, with Aaron Wall (SEOBook), Dean Bloomfield, Bill Slawski, and Scott Smith.

Aaron Wall, in his interview, has some great advice for starting local search SEO:

Due to their trust and authority many of the large traditional business directories rank well across a broad array of local terms, and even for the official names of many local businesses. Before a local business spends money submitting to any of these business directories they should make sure they submit to the Yahoo! Directory, DMOZ, and get at least a few other links so they have enough link equity to outrank the general directories for their own brand specific searches, and hopefully some more general local ones as well. and he continues by giving some detailed suggestions for where to find links

To promote a local business one should get local links (like the local chamber of commerce, other affiliated local businesses, local government sites, donate to / sponsor local charities), links from general authorizes (news sites and large general directories like Yahoo! and DMOZ), and links from industry related authorities (like trade organizations, niche publications, niche blogs, and niche directories). Keep up with the interviews of the list of experts to help with your local search SEO.

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About the Author:
Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO project management and do-it-yourself SEO tools. SoloSEO.com allows web marketers of any skill level to manage keywords, content tracking, link building, and competitor data.

Michael started as a web application programmer, and has since managed, developed, and co-founded several web technology companies. His applications are providing document and workflow management solutions to businesses in various industries, from small businesses to large corporations, including several Fortune 500 companies.

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