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Jumping On Keywords When They Are Hot 
By: Michael Jensen 2007-01-30 Recently a big story hit the news about Google modifying their algorithm to fix googlebombing. When news hit, my first instinct was to start buying PPC ads for classic googlebombing phrases, like miserable failure. It was a good instinct, as we got some decent traffic from our market audience who, just like me, needed to see it for themselves in the search results. I wasnt the only one that started advertising, as there was at least one other company that had an ad up on Google. And interestingly, Rand posted about predicting search queries over the weekend.  A very similar situation happened to me a few months ago after Aaron Wall posted about the keyword trust rank and how it wasnt being utilized at all by PPC campaigns (cant find the post, sorry Aaron). Being the thinker I am, I created a page about Trust Rank as well as Page Rank, and then created a simple PPC ad and put it up. Minutes latertraffic. Not a whole lot, but definitely traffic from our market audience. Being able to predict search queries would be fantastic. However, I think being observant (reading blogs, talking with people, being attentive in your audiences shoes) will keep you in the game and help you to catch search terms quicker than others. This not only applies to PPC, but also to blogging, where if you can get to your audience before other communities do, then youre more likely to get further credit when they blog or comment. Comments Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO project management and do-it-yourself SEO tools. SoloSEO.com allows web marketers of any skill level to manage keywords, content tracking, link building, and competitor data. Michael started as a web application programmer, and has since managed, developed, and co-founded several web technology companies. His applications are providing document and workflow management solutions to businesses in various industries, from small businesses to large corporations, including several Fortune 500 companies. |
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