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Determine Relevancy Of Top Search Queries 
By: Michael Jensen 2007-01-16 Google has created a set of tools to help Webmasters see interesting and important Google data tracking queries pointing searchers to their site (try it here). Link: try it here One of the "statistics" related tools gives you "Top Search Queries" for discovering keywords that you rank for (see image). The queries are more "fun" than interesting, in our case. Several of the keywords we don't even rank for at all and almost all of the keywords are not even related to the purpose of our site. I ran a keyword ranking report (feature of SoloSEO) to verify the rankings of these keywords in Google. Below are the results, and I added a column to the report with what Google Webmaster Central says is the rank. Green denotes a match, orange is within 2, yellow is more off, and red is way off (although I didn't check in the 200-300 range).
80% of the listed keywords' "average top position" are within 2 of their actual ranking (not bad). The keyword "jensen" is way off, we're not even in the top 100 for that. The keyword "david ristau" (from the blog tag tree) ranks us way in the "never browse to" range of Google's results, so I'm not sure why Google even displays that one. (Update: I just ran this again and it said we were ranked #7 for seo (whoa sweet!), but we're not even in the top 100 (ouch!) for that oneyet.) I hope you also noticed how "irrelevant" these keywords are to what we actually do (what we do). SoloSEO.com ranks for many more keywords than those in this short list; keywords that are actually relevant to what we do. From our site analytics, I know we get organic traffic from our relevant keywords, as well as from some of these that Google lists. It seems to me that Google calculates the "Top search queries" based on actual user searches. This list of "top search queries" is always changing, maybe even daily, which leads me to also believe that Google is considering click-through with these results. However, it still boggles me why other relevant keywords don't show up because they are in our analytics. What's your experience, are your "Top search queries" relevant and accurate? Comment Tag: Google Webmaster Central Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO project management and do-it-yourself SEO tools. SoloSEO.com allows web marketers of any skill level to manage keywords, content tracking, link building, and competitor data. Michael started as a web application programmer, and has since managed, developed, and co-founded several web technology companies. His applications are providing document and workflow management solutions to businesses in various industries, from small businesses to large corporations, including several Fortune 500 companies. |
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