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My Daily SEM Routine

By: Manoj Jasra
2007-01-11

I like following a morning routine I have established. I am paid to write and keep on top of the latest news in the SEM world so no matter what I have on my plate for that day, I do the following:

  1. Login to Gmail, check to see if I have to moderate any comments for my blog. Lately I have noticed a lot more spam than normal. I often get emails from various companies asking me to check out their latest products (i.e. Adisem this week.)


  2. Check out Technorati to see how my blog is doing in terms of Technorati Rank. I also observe how Enquiro's SearchEnginePosition.com blog is doing as well.


  3. Go to my FeedBurner account to check out the latests subscriber metrics for my blog. Lately I am really enjoying the extra stats FeedBurner has started to Offer.


  4. Then I need to know my blog's performance from the previous day, therefore I go to my Google Analytics and StatCounter accounts.


  5. I login to Enquiro's Omniture SiteCatalyst account to get an understanding of how our latest articles are performing.


  6. I read some of my favorite SEM news sites: WebProNews, SEOMoz, TopRankBlog, Occam's Razor as well some of my colleagues' blogs: Out of my Gord and SEO Space
I sometimes Blog in the morning but otherwise thats the gist of it!

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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