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Google Could Be Testing A New SERP

By: Manoj Jasra
2006-12-18

While surfing the web today, I noticed that Google had slightly modified its results page (something similar to what they have tested in the past).

I checked with some other people at the office and noticed they were still getting the regular results page. At first I thought it was a data center related thing but that wasn't the case. I figured my computer was simply given a special cookie which allowed me to see the different results page. The data center I was using was: 72.14.253.99

Below are some screen shots (click to see full view). Big differences include the different searches down the left side. No page number or amount of results along the top (rather only along the bottom and left justified). This made for an even cleaner layout.





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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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