Does Google Sometimes Allow Cloaking?


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By: Philipp Lenssen
2006-12-13

Google's Matt Cutts is on debunking duty lately - everything from "Google is in bed with the CIA" to "the Google Toolbar indexes your page."

Links: Google is in bed with the CIA, the Google Toolbar indexes your page

But there's one big rumor that hasn't been touched yet; Google is unfairly allowing some websites they like to get away with cloaking, a tactic they say go against their basic quality principles. Cloaking basically means that the site will present something different to the search engine than to the user, causing really confusing search results (which show a snippet that will not appear on the page you click on - dozens of people here agreed this sucks).

Now, there are many sites which illustrate how Google doesn't always catch cloaking, but that's not the point... the point here is that the site in question is WebmasterWorld - try searching for e.g. php-based cms, and check the results - a PageRank 8 site we know is known to Matt Cutts and Google, if for no other fact then that Matt Cutts links to it from time to time. And also, there may be many pervasive reasons why it makes sense for WebmasterWorld to use this tactic; again, that's not the point, I wish them all the best (it's a cool webmaster board!)... but it's still against Google's webmaster guidelines, so, let's have the same rules for everyone in the purportedly rather neutral (US*) Google results.

* Needless to say that many non-US results aren't very neutral to begin with, the Google China case being the most obvious example.

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About the Author:
Philipp Lenssen from Germany, author of 55 Ways to Have Fun With Google, shares his views & news on the search industry in the daily Google Blogoscoped.
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