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SEM And Web Analytics Grow Closer 
By: Manoj Jasra 2006-12-08 Lately I've seen SEM and Web Analytics grow even closer together with WebTrends Inc. purchasing SEO firm ClickShift and WebSideStory partnering with SEMDirector. Link: WebTrends Inc. purchasing SEO firm ClickShift So it was a perfect time for Avenue A | Razorfish to release a report tying those same 2 concepts together titled "Actionable Analytics" This report demystifies the world of web analytics by answering 14 questions every marketer should ask to apply analytics for better business results. We provide several break-through ideas in the report, such as how to use analytics to find the right mix of advertising dollars for direct reponse and brand marketing campaigns. Download a free version of the study here. 
Comment Tags: WebTrends, ClickShift, WebSideStory, SEMDirector Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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