Keywords - manage your lists of keywords in one place, organize by topic and top keywords, with easy search and sort options.
  Content - track the backlinks (inbound links) and PageRank of landing pages and other important pages of your site.
  Link Building - a powerful system for managing link building from start to finish. Find potential links with optimized search queries from the Link Search tool, assess the strength of a link with Link Build It! (a bookmarklet), and easily add the link to your link manager.
  Reports - run informative reports for competitive analysis and keyword ranking. Reports are saved and can be emailed to clients, etc.
  Site Statistics - Your statistics for your site including backlinks, pages indexed, PageRank, and Alexa rating are automatically updated weekly and can show the progress of each SEO campaign over time.
  Competitors - Find competitors and look at their backlinks quickly, then add potential links directly to your link manager. Find and keep a list of your competitors, including statistics like backlinks, pages indexed, PageRank, and Alexa ranking.