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Google's Secret CPM Ad Network 
By: Andy Beal 2006-11-29 Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies. Links: Darren Rowse, John Chow "The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a productThe goal being to sell these big companies display and video ads at a very high CPM " unlike the AdSense network, the display network is 100% CPM based."
I recall hearing rumors - or maybe just speculating myself - that this network existed, but its interesting that Google is breaking with the tried and trusted CPC model. I wonder if John Battelle is aware that Google is not content with the milk of advertising (CPC) and is now going after the cream (CPM) - Johns analogy, not mine. So how do you join the Google Display Advertising Network? Er, you dont - they select you. "Google wont even acknowledge it exists. You wont find anything written about it in any of Googles web properties. The only way to get into the display network is if Google invites you, which is how I found out about it."
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About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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