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2006 Search Marketing Fact Pack 
By: Manoj Jasra 2006-11-07 Ad Age has just released a very detailed Guide on Search Engine Marketing. I am definitely going to block of an hour or 2 so I can thoroughly go through all the trends and stats. Links: Ad Age The company I work for, Enquiro, also has a great section under eye tracking. "IT SOLVES A BASIC MARKETING need: connecting potential buyers to sellers. But until the recent past, search marketing has lived a low-profile life in the media and advertising world." Here is the table of contents: - Overview The interactive channels marketers are using, and plan to use - The engines Google, Yahoo, MSN, AOL and Ask lead the way - Categories and keywords Top terms and the leading sites by category - Top search terms Hitwises top overall search terms, Nielsens top retail terms - A sample search Looking for HDTV; top bidders and destination sites - What words cost Top terms and the leading sites by category - Search sells Preferred tactics; conversion rates by tactic - Search engine optimization tips From an interview with is David Berkowitz - Eye tracking Enquiros Golden Triangle and the Google Effect - Local search Leading engines by share, top terms, selected markets and local spending - Mobile M:Metrics top engines by share and mobile search use trends over time - Click fraud SEMPOs study of advertiser and agency reaction - Agencies Top agencies by SEM/SEO revenue - Miscellaneous Reaching YouTube; How users click Here is the PDF: http://www.adage.com/images/random/searchfactpack2006.pdf Tag: Ad Age  Del.icio.us |  Digg |  Furl
Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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