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Why Get Marginalized? 
By: Aaron Wall 2006-11-03 So the web is becoming far more social in nature. Many clients insist on owning a 6 page brochure site (or maybe 100 of them) and expect the SEO to rank them for crumbs. There are a few potential outcomes of working with clients like that: 1. the client's website and marketing are so bad that you can never rank them
2. the client's website and marketing are so bad that you can just get them a bit of exposure (but will later be marginalized by improving search technologies and competing companies that better understand the web) If your marketing is dependant on a piece of software that is publicly available and your strategy is just to replicate what is already out there, then even if you find a way to compete (temporarily perhaps)... eventually you are going to get marginalized. If a company with greater resources that is more receptive to the web hires a person half as competent as you they are probably still going to kick your ass, in the longrun. Why fight the algorithms and the natural trends of the web? Doesn't it make more sense to leverage the trends to your benefit? If you accept bad SEO clients all you are doing is pushing your services toward the commodity end of the market. And that a path to unhappiness. Comment Tag: SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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