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Omniture, Inc. To Release SearchCenter 2.3 
By: Manoj Jasra 2006-11-03 Omniture, Inc. announced that the newest release of their search marketing software, SearchCenter 2.3, will be available on November 2, 2006.
New Things You can Expect: Additional Search Engine Support: Ask.com has been added to the high profile line up of search engines supported by SearchCenter. With these additions, SearchCenter now supports 8 primary search engines and 40+ total search Web sites throughout the content network. Multiple Currency Support: As companies employ multi-national search marketing campaigns, the ability to manage those campaigns from a single interface is becoming more important. SearchCenter 2.3 now supports the use of multiple currencies for reporting and management of search engine marketing activities. Support of Yahoo! (Panama) Release: SearchCenter has been updated to support the enhanced functionality of the new Panama release of the Yahoo! search engine that is scheduled for release in Q4 of 2006. Whenever you decide to migrate to Panama, SearchCenter will provide you with a powerful tool to manage your Yahoo! search marketing campaigns. Enhanced Exception Handling for Google: SearchCenter 2.3 has been enhanced to support the management of exceptions in regards to the Google search engine. This enhanced functionality streamlines the management of trademarked and other controlled keywords and text ad content. Support of Google Site Targeting: SearchCenter 2.3 now supports the use of the Google Site Targeting feature which allows the search marketer to choose which content network sites will display their ads. Comment Tag: Omniture, SearchCenter 2.3 Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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