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Adsense Expansion Leads Google's Growth 
By: Andy Beal 2006-10-20 ClickZ takes a look at the contribution that Google's contextual advertisement network, AdSense, is making to the growth of Google's revenues. Link: takes a look at "A big part of what's driving that growth is the expansion of AdSense, Google's mammoth contextual ad network. While
second quarter earnings pegged revenues on Google's own sites higher than on AdSense sites ($1.43 billion versus $997 million), AdSense has the larger reach, according to Kim Malone, director of AdSense online sales and operations. Having spent some time with the Yahoo Publisher Network team, I can tell you that they realize the huge potential of contextual networks too. They showed some very promising developments and plan for growing the YPN network. I'd reveal more, but I lost track of what was under NDA and what wasn't, and, not being partial to waking up with a horses-head laying next to me, it's best I err on the side of caution. ;-) Comment Tags: Google, Adsense Add to  Del.icio.us |  Digg |  Yahoo! My Web |  FurlHave a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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