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Marketing Sherpa Search Benchmark Guide 
By: Lee Odden 2006-10-09 The 2007 report from Marketing Sherpa is out on search marketing benchmarks. Last years edition showed that SEO agencies beat in-house SEO by 300%. Links: search marketing benchmarks The new edition provides information from 3,944 marketers, agencies, and affiliates on PPC and SEO campaigns as well as eyetracking heatmaps to better understand how users view search results pages and ads. The guide also includes five special reports: Search & Shopping Search Marketing & Public Relations Vertical, Second Tier, Local, and Pay Per Call Search Click Fraud " Perception versus Reality Search Eyetracking Study Year Two Overall this is a hefty report with plenty of data to help you make search marketing decisions as well as a tool help sell search marketing upstream to your management team for expanded budgets or the reallocation of budget to things like natural search optimizaiton, press release optimization and/or blog marketing. Heres the page over at Marketing Sherpa with more information about the 2007 Search Marketing Benchmark Guide. Tag: Search Marketing Benchmarks  Del.icio.us |  Digg |  Furl
Have a bookmark! -  About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. |
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