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Google's Eric Schmidt Talks Strategy 
By: Andy Beal 2006-10-03 Time.com has an interesting interview with Google CEO Eric Schmidt. Schmidt explains the company's strategy behind it's recent partnership deals. Link: interview with Google CEO Eric Schmidt  Each of them represents a different strategic thrust. In Dell's case, if you look at the demographic of who they sell to, they're heavy Google users, so they were a logical big partner for software distribution for us. In the case of MySpace, it's generally well known that they are the breakout in social networks. Everybody's moving to MySpace, basically. And all the numbers say that their growth rate is much higher than anybody else's. They're much, much larger than the others. Intuit has something like 80 or 90% market share of the stage that they're in. Adobe has somewhere between 80 and 90% of their market space. He also explains why Yahoo is a competitor, but Microsoft is not quite one yet... ...we compete with Yahoo all the time because they are the other company that has a targeted advertising network. And Microsoft continues to claim to enter the market, but we really haven't seen them yet, they're just getting started. Tag: Google, Eric Schmidt Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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