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DMA Announces SEO SEM Certification
By: Lee Odden 2006-09-26 The Direct Marketing Association has officially announced their Certification Program in Search Engine Marketing. The first modules are being offered at DMA06 in San Francisco in October. Links: Certification Program in Search Engine Marketing, DMA06
There will be two levels of certification focused on agency and in-house marketers:
Search engine marketing is the fastest growing direct marketing channel, with 40 percent annual growth and over $5.7 billion in search advertising spending in 2005," said John A. Greco, Jr., president & CEO, DMA. "There's a growing need in the search community for training that is both credible and that enhances performance of DMA members practicing search engine methods as part of their multichannel marketing strategies."No major association has launched a search marketing certification program before and this announcement is sure to generate some interesting dialogue. All I can say at this time is that the DMA is very enthusiastic about this program and I am very much looking forward to participating in the program. There's an awful lot of disinformation out there about search marketing, both organic and paid, so a structured program could be a well-needed resource for in-house and agency marketers. Have a bookmark! - About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. | |||||||||||||||||||||||||||||
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