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Can Lycos Find New Model For Success? 
By: Andy Beal 2006-09-11 You know a search engine is in trouble when Danny Sullivan declares "I frankly stopped caring about it two years ago". That's the not-so-kind tag given to former search giant, Lycos.  The company has certainly falling very far from favor - it's value dropping from $12.5 billion in 2000 to $105 million in 2004 - but, with a new CEO, the company hopes to re-brand itself as video content provider.
As CNET reports... Lycos is set to debut a new Web application in the fall, though -CEO- Tolle is only saying it will combine aspects of film downloads and distribution with community and social networking. That sounds like a mish-mash of social networking leader MySpace.com and hot video-uploading site YouTube, along with DVD home delivery firm Netflix. So there you go folks, old search engines never die, they just re-invent themselves over and over and over.... Tag: Lycos About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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