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Determining A Topic's Buzz 
By: Manoj Jasra 2006-09-01 When trying to determine how much buzz a particular subject has generated a person could use a few different sources. Lately, I have been using a combination of 3: ...Google Trends, Technorati and Blog Pulse. Google allows you to see a trended chart in terms of Search and New Buzz with the ability to compare up to 5 topics. Technorati and Blog Pulse provide you with the perspective of bloggers. Technorati and Blog Pulse can show a little more granularity in that they can output results for specific terms such as "Web Analytics" where Google Trends can't. Neither Blog Pulse or Google Trends show hard numbers whereas Technorati does. All 3 have the capability of showing trends over a date range. Here are examples of data when comparing Google vs. Yahoo over the last 180 days. 
Tag: buzz Add to  Del.icio.us |  Digg |  Yahoo! My Web |  Furl
Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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