Google Calms Down Click Fraud Hype

Google Calms Down Click Fraud Hype

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By: Andy Beal
2006-07-26

Google's figured out a way to calm down the hype surrounding click fraud - let Adwords advertisers see for themselves which clicks Google has detected as invalid.

Link: see for themselves

According to CNET, starting today Google will start revealing to advertisers the number of invalid clicks for their ads.

...advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.

So, anyone know exactly what Google considers to be an "invalid click"? I'm sure they can identify multiple clicks from the same IP, but what about the more complex zombie networks?

I think this is a very smart and sincere move on Google's part. Most advertisers will be content, now that Google is showing them exactly what clicks have been discounted. That being said, a lot of advertisers will still benefit from conducting their own click-fraud monitoring - at least until they feel comfortable that Google is picking up the same invalid clicks as they are seeing.

Tag: Google

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.