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Google Has Almost Half Of All Searches 
By: Sally Falkow 2006-07-19 Content syndication is a proven method of gaining that prized page one spot. According to the latest figures from comScore out this week Google now gets 44.7 percent of all searches. Link: Comscore This is almost as much as Yahoo! MSN and Time Warner combined. About a year ago OneUpWeb's study showed that if you make it to page one in Google your traffic increases by about 600 percent over the next two months and your conversion rate doubles. I'd venture a guess that if they did the study now the figures would be higher. Take Matt Cutts' advice to heart - good content and a reputation in your field gets the best search results. Reaching page one in Google for your best keywords should be a priority in your marketing plan. A well-planned content syndication and RSS strategy is the best way to achieve it. Tags: Google Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl About the Author: Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences. |
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