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Revealing Search Engine Algorithms 
By: Andy Beal 2006-07-18 Our thanks to Enid Burns for taking the time to talk to Mike Marshall and I about the new SEMLogic study we released in her ClickZ article. Links: new SEMLogic Study, ClickZ article Here's an extract... Inbound link quality is the only factor with the same relative influence across the board; Google, Yahoo and MSN's algorithms. The engines look at a target site to determine the influence and reputation of each inbound link. "It turns out that it's actually the quality of -inbound links- than the quantity that wins the day," said Michael Marshall, VP of technology at Fortune Interactive. At Google, inbound links rank in the following order: quality, relevance, title keyword, anchor keyword, quantity. Further down the list, site factors such as title keyword, anchor keyword, body keyword, content relevance and title content weigh into the equation. Tags: SEMLogic About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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