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Matt Cutts, Of Google, On Metrics 
By: Robert Scoble 2006-07-17 The other day I wore my "I'm not Matt Cutts" T-shirt around Silicon Valley. That's always fun cause it gets weird stares. Sometimes people are interested enough to ask... ... "who is Matt Cutts?" Where I usually explain he's my favorite Google blogger. Anyway, I just caught up on reading Matt's stuff now that he's back from vacation. He has an interesting post on metrics and how Google both was harmed and maybe benefitted from a company's rating of Google. This is a real important point for marketers to understand. If you're going to use metrics to make decisions you need to understand the biases those metrics have. Not to mention that an influential user (which is what weren't being measured by the company Matt is talking about) is worth a LOT more than one who doesn't tell anyone, or isn't seen as an expert by his/her friends. Speaking of which, I wish I had better metrics at PodTech.net. I wish I knew how many listeners we REALLY have. Or, whether the people who download a file actually listen to it. Or, whether they listen to the whole file, or just part of it. Podcasting and video podcasting won't be taken seriously as businesses until we figure this stuff out. Advertisers want proof that their money is spent well. Tags: Google, matt cutts, metrics Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl About the Author: Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development. Go to Scobleizer ... |
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