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Why Travel Sites Need SEO PR 
By: Sally Falkow 2006-07-12 General search engines remain the most important media prompt among online travel researchers, at 17 percent, finds Jupiter Research their "US Travel Consumer Survey, 2006." Link: US Travel Consumer Survey, 2006 Despite garnering extensive media attention during the past year, travel meta search engines have not yet attracted a significant proportion of online travel buyers. Only four percent of online travelers say a travel search engine impelled them to plan or purchase their most recent trip. So if you want more of that 17 percent coming your way, implement a content syndication campaign so that you can dominate the search results for your keywords in the general search engines. My session at SES San Jose on August 8 at 1 pm explains how to use online PR and news search as a major factor in this strategy. Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl About the Author: Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences. |
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