Other than making the commitment to funding a technology upgrade, what else has contributed to your success?

I had to pick the right search engine optimization specialist and be willing to learn what she would do and how I could help. If I had just hired somebody to optimize my site and then wiped my hands of it, I'm not sure how great the results would've been. She had to learn everything about my industry in order to do her job right, and I had to stay involved with the process minute by minute.