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Searchers Pre-Map Search Engine Results 
By: Andy Beal 2006-07-07 I've told Gord Hotchkiss he "rocks" on previous occasions - which he once told me helped him win some "cool" points with his kids. Well, his new article ... ... on search engine "pre-mapping" deserves the same accolade. Links: Gord Hotchkiss, new article Here's all you need to know about pre-mapping, from Gord's article... Pre-Mapping supposes that we've interacted with search results pages enough to know the sections of real estate we typically deal with. We know where the top sponsored ads are and what they are. We know about where the top organic listings start. And in our minds, we already have a good idea of the type of site we're looking for and approximately where we expect it to appear. Before the page ever loads, we've already mapped out the sections that would appear to hold the greatest promise to deliver on our intent. As the page loads, we do a split-second scan to get our bearings (orient in the top left corner, see how many top ads there are, see where organic starts) and then we go to the part of the map we've predetermined to be our best starting point. It doesn't directly impact a search marketing campaign, but it certainly makes you think about whether you need to be top of the organic results, paid results or both (depending on the search term). I can certainly attest that pre-mapping is how I search. If I'm looking for the web site for a major brand, my eyes are already focused on where the #1 organic listing is - expecting that to be the location of the site I am looking for. Conversely, if I am looking for a company selling the latest gadget reviewed on a blog, I'll expect few sites to be listed organically, so tune my eyes to the paid results first. Makes sense, but Gord's article definitely gets you thinking about how people interact with Google et al. About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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