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Business Week Article On SEO
By: Lee Odden 2006-07-06 There's a decent article on Business Week online Smart Answers column called, "How SEO Upped the Revenues" about an entreprenuer who used a web site redesign ... ... and search engine optimization to increase revenues by 45%. Link: How SEO Upped the Revenues Other than making the commitment to funding a technology upgrade, what else has contributed to your success?Thats a good point. Search engine optimization isnt something you just do, and walk away from. Web site owners and marketers should take note that SEO is an ongoing process, not an event. Its nice to see this kind of story about the benefits of SEO. Keep em coming Business Week! About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. |
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