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Dear Google, You're Giving Me A Headache 
By: Andy Beal 2006-07-05 My head hurts. Almost everytime I log into an adwords account something has changed. I knew when I decided to enter the search marketing field over 5 years ago ... ... things would continually change. I found search engine optimization and paid search to be to interesting. I knew it would be a challenge to keep up with changes, but this is crazy. How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc... or I log in and there it is. Oh my head! O.K. "Googler's," I will try to keep up with your changes and try to help others use your new features, tools, and formats through articles and step by step guides, but I want some acetaminophen. Please send it to 3200 Atlantic Avenue Ste 100, Raleigh, NC 27604 Attention Al Scillitani About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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