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Google Yawns In The Face Of French Trademark Ruling 
By: Andy Beal 2006-06-30 CNET reports Google has been ordered to pay damages in a French trademark law suit. The Paris Court of Appeals ordered Google and its French subsidiary to pay ... $376,589 (300,000 euros) in damages...Google is barred from using Louis Vuitton's trademarks in its advertising on all of its Web sites accessible from France, and Google was ordered to pay Louis Vuitton $94,139 (75,000 euros) in legal expenses and to publish the ruling in four news magazines and an online site Nice win for the French, but Google couldn't really care less... "This is an old Adwords case--and none of the issues apply today," a Google representative said in a prepared statement. "We have a trademark policy, which prevents bids on other people's registered trademarks, and we do not allow people to advertise with AdWords for counterfeit products. Today's case does not raise any new issues whatsoever." About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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