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Google Copying Amazon's Master Plan 
By: Andy Beal 2006-06-30 I order a lot of stuff via Amazon.com, why? They already have my credit card info and I can shop many merchants all from a single shopping cart. Sound like any new service that may have launched recently? It sure does to CNET... Checkout is, however, a huge threat to Amazon. The biggest thing the online superstore has going for it is convenience. Once you buy an item on Amazon, buying the next one is a one-click affair. But go to another store, and you've got to enter your credit card info all over again. Amazon wins for convenience, and over time it's earned buyers' trust. About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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