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Reciprocal Articles To Replace Reciprocal Links?
By: Lee Odden 2006-06-22 Everyone in the search marketing biz is pretty familiar with automated emails soliciting link requests as well as those for reciprocal link exchanges. Normally, anything that makes it past my spam filter that alludes to some kind of link request just gets the big "D" for delete. I received one this morning that was pretty interesting though. It was a solicitation to exchange articles, not just links. I guess those reciprocal link schemes are trying to appear more legitimate by using links within content. Dear Webmaster,Just replace the word "article" for "link" and this is just the same old automated link exchange email. I hope no one falls for this. It certainly adds a new flavor to link exchanges though.If this tactic is now being used via email, then I'm sure it's something that's being practiced by more aggressive SEOs out there and may not be so new. I play it on the safer side of the fence, so this just isn't something I would ever recommend for a client or use for our own site marketing. About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. |
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