Search Engine Guide Case Study: Walmart.com and What's Missing From Your Web Site Team?

Many blue-chip companies allocate incredible budgets to their Web site development projects. It takes a top-notch, interdepartmental team to create a successful e-commerce site. Even with a crack team of Web designers, Web and database programmers, user experience professionals, content developers, quality assurance and project managers, an important component is often missing.

Though most do a great job at emphasizing usability for visitors and technology for performance, many of them miss out on usability and performance for search engines. Full article