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The Picture-in-Picture Land Grab 
By: Steve Rubel 2006-06-05 There are more signs that marketers and PR pros are thinking picture-in-picture. Intel PR has created a special RSS gadget that streams press releases... ... to the Google Personalized Home Page. Links: picture-in-picture, RSS gadget Meanwhile, Travelocity has a started a similar initiative that lets people search for flights, cars and hotels right off of Windows Live. Both of these are essentially picture-in-picture marketing programs. Pete Cashmore writes about a Tagworld/MySpace tie-up. Over the next several months we're going to see a lot of marketers creating little widgets for consumers to integrate into the sites and services they use often. So will they opt in? Maybe, maybe not. The key to picture-in-picture marketing is to make these gadgets totally irresistible and engaging so that people will want to roll them into a weblog or a personalized start page. I suspect that marketers will be jockeying for position like it's 1999 by striking gadget promotion deals with the big portals. Sony Pictures' deal with Google was the first. Therefore, I would not be surprised to see Yahoo bring the Yahoo Desktop Widget platform to My Yahoo since they're essentially walking away from building in added stickiness in not having an open platform the way Microsoft and Google do.   Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice. More blog_talk_blog_talk Articles |
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