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New Improved Yahoo Sponsored Search 
By: Lee Odden 2006-05-08 Yahoo advertisers received an email recently announcing up and coming enhancements including instant ads & geotargeting to the program.  I know a lot of complaints I hear from clients about Yahoo Search Marketing/Oveture has to do with the length of time it takes for the editorial process. This is a step in the right direction. The addition of geotargeting will also be a nice addition and help local search advertisers. It looks like even more changes are in store: "This is just the first step. After all advertisers have successfully transitioned to the new Sponsored Search, we plan to quickly introduce many more innovative products, features and tools that will give you even more ways to connect with customers."Loren Baker over at Search Engine Journal offers up more details. About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. |
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