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SEO: Content Or Meta Tags

By: Sally Falkow
2006-05-03

So I paid for my site to be optimized, why am I not getting results? Mike Grehan of SmartInteractive Ltd, had some very smart things to say about SEO, content strategy and inbound links in Click Z.

Link: ClickZ
There's no point in doing textbook SEO unless you have enough great content and the reputation within your community to be a challenger, writes Grehan.
And he has some excellent clips from his interview with Matt Cutts at Google to back up his premise.

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About the Author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.


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